The brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible five years ago.

Pass the Buck by Google Maps is “slacktivism” at its finest. If you see a person on the street who's in need just press a few buttons on your smartphone and continue on your way confident that someone with more time or resources will come along and help where you didn’t.

Copywriter: Becca Zavorski